Market & positioning
Are you targeting the right customers with a compelling, differentiated value proposition?
Sound familiar?
The strategies that built the business won't scale it.
Many B2B technology companies reach a point where growth has been real but hard to repeat. The next stage needs a system, not another series of wins.
Growth depends on the founder's relationships. The best deals still start with a call from the CEO.
Referrals are inconsistent. Strong quarters and quiet ones, with no clear reason why.
Marketing activity doesn't reliably become pipeline. Plenty of effort, little you can forecast.
Leadership can't see which investments will pay off. Every channel has an advocate and none has proof.
Where most engagements start
The Revenue Growth Diagnostic
A senior-level, evidence-based assessment of what's constraining growth, which opportunities matter most, and a practical roadmap to a more predictable revenue engine. It's not a generic marketing audit or a months-long strategy exercise.
Duration2–3 weeks
Investment$15,000–$20,000
Fixed fee, set by scope and complexity
Fixed fee, set by scope and complexity
OutcomeA sharper view of what's holding growth back, where the biggest opportunities are, and what to do next
Stands on its own. No ongoing commitment required.
Request a DiagnosticGo-to-market strategy
Are sales, marketing, partnerships, and business development aligned around the same growth priorities?
Pipeline & conversion
Where do qualified opportunities come from, where do they stall, and how can conversion improve?
Demand generation
Which channels and programs can create a repeatable flow of qualified enterprise opportunities?
Organization & operations
Do the team, technology, and measurement framework support the company's growth ambitions?
Investment & priorities
Where should leadership put resources to produce the greatest commercial impact?
How the work runs
2–3 weeks, start to finish
Days 1–3
Review the business
Strategy, offer, customers, and the commercial history behind current growth.
Week 1
Talk to stakeholders
Conversations with leadership, sales, marketing, and partners on how revenue really happens.
Week 2
Examine the data
Pipeline, conversion, channel, and customer data, focused on the decisions most likely to improve growth.
Final week
Executive session
A direct working session with the CEO and leadership team on findings and the plan.
What you receive
Assessment of growth constraints
The most important barriers to scaling revenue, and why they matter.
Prioritized opportunity map
The highest-potential improvements across positioning, pipeline, conversion, and go-to-market execution.
90-day growth roadmap
Recommended initiatives with owners, sequencing, and success metrics.
Executive planning session
A direct, actionable discussion of findings and recommendations with your leadership team.
After the Diagnostic
Ongoing executive advisory, for a few CEOs at a time.
When continued support makes sense, the Diagnostic becomes the foundation for hands-on advisory and growth leadership. I keep the roster small so each client gets a senior operator's attention, not a team of juniors.
Start
Revenue Growth Diagnostic
Fixed length and fixed fee. Find the constraints and set the 90-day plan.
Then
CEO growth advisory
A standing strategic partner for the CEO on positioning, go-to-market, pipeline, and marketing investment decisions.
Or
Growth leadership
Hands-on help building the engine: team design and hiring, outbound and demand programs, martech, measurement, and AI-enabled sales tools.
Josiah Gordon
Founder & Principal, Growth Enterprises
LinkedIn profile ↗
About
An operator who has built the engine, not just advised on it.
I've spent more than 20 years building and scaling technology-enabled businesses, 13 of them as a CMO. I co-founded DRINKS and helped scale it past $100M in annual revenue, owned profitability across six DTC brands, and helped move the company from consumer commerce into B2B SaaS.
Today I'm also CMO at Stand8, a technology consulting and services firm, where the mandate is exactly the one my clients face: evolve a founder-led, relationship-driven business into a measurable enterprise pipeline. That work, and the results it produces, shape how I advise.
I work directly with CEOs, and I bring commercial and financial discipline to marketing decisions: unit economics, contribution margin, and marketing-driven EBITDA.
2024–now
Stand8 · Chief Marketing Officer
- Built an outbound executive engagement program averaging one booked meeting per business day with CIOs and CTOs at publicly traded financial services companies
- Partnered with Pentagram to reposition and rebrand the company
- Led a 400-page website and a custom AI virtual salesperson trained on project data, SOWs, and Salesforce records
2024–now
Growth Enterprises · Founder & Principal
- Advising founders, CEOs, and executive teams on growth strategy, positioning, go-to-market, customer acquisition, and marketing technology
2023–2024
Full Glass Wine Co. · Chief Strategy Officer
- 800% revenue growth in one year through the acquisition and integration of four brands
- Owned post-acquisition integration, unit economics, and revenue and margin targets
2013–2023
DRINKS · Co-Founder & CMO
- Scaled to $100M+ annual revenue, including a $56M multi-brand DTC business and 1.5M customers acquired
- Six DTC brands, all contribution-margin and EBITDA positive, on $10M–$20M in annual marketing investment
- Shopify technology partnership and 90 B2B SaaS integrations as the company moved into SaaS
- Created Martha Stewart Wine Co., named best budget wine club in the US by The New York Times' Wirecutter
2010–2011
Meteor Games · VP, Business Development
- Acquired 12M players with zero acquisition budget through partnerships and referral programs
2003–2008
Hydra · Director, Business Development & Creative
- Day-one employee; helped scale a performance marketing network to $106M in annual revenue, generating $10B in GMV for clients including Fortune 100 advertisers
Patent: AI-based product recommendation (US20170103447 A1)
BA Economics, Occidental College, with honors
Supported $40M in capital raises
Start a conversation
Tell me what's constraining growth.
A few details help me come to our first call prepared. I reply personally, usually within one business day.
Emailhello@josiahgordon.com
LinkedInin/josiahgordon ↗